A logo is the face of your business, it is that one image that runs around facing customers in your business cards, your website and brochures, your ads in tv, iPads, newspapers and magazines. It is the piece that glues together all marketing you do. A logo, a graphical entity —symbol, icon, ideogram, emblem, sign— represents your trademark or brand.
A logo —a distinctive graphic also known as mark—, or logotype—your company’s name expressed with a distinctive typeface—, shouts colossally about your business, bringing the viewer immediate emotion, character, and information about the entity the logo represents.
Once a logo is associated to a product, a company, a service, its value starts to be clear. See, you can use anything for your logo: A shell to represent an oil company, a swoosh to represent shoes, stars and stripes (white and red) to represent a nation, a red cross to represent, well, the Red Cross. These symbols, or logos, although small and seemingly rather decorative, become one of the most important marketing tools of a company at one point of its life. How could Superman go around without a logo?
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Jill Peck, an Interior Design Society Associate based in Naples, FL, came to our office in July 2008 looking for professional help to make a web site for her decor business, Decor In A Day. We had quite a productive chat —Jill impressed me as a very organized person—, and she left the office with my promise of getting back to her as soon as possible.
Once we studied her target, local and Internet competition, along with her current business cards and brochure, we decided on our course of action. There was no mark, or logotype, on the former marketing material she left to us, so we decided to surprise her by creating a new logo and business cards, without increasing the budget already approved for the web site.
When Michael, a Fort Myers, Fl, based businessman entered our store for the first time, it took just seconds for him to take over the place: He introduced himself, everybody shared a little story, he laughed, he talked, we laughed, he convinced us to buy 22 lb. of meat-in-a-box for 120 bucks.
But we were already in a mission the moment we saw both his introductory brochure—a mess of black tint printed on both sides of a rather intense blue colored paper—and his, ahem, peculiar business cards. We let him know we wanted to help him to get more business.
I think it is great to be involved with entrepreneurial young women creating businesses based on their call. For Vanessa, her call comes from a long family tradition: A fashionable shoe family business back in the land of her parents, Brazil. She wanted to start her own business, and she knew she needed some marketing material to introduce her first models to the market. She jumped to the web and found GraphicBiz.
I like to think that we clicked immediately. We exchanged some ideas, she asked all possible questions, both agreed on terms, and we set some goals. The project was underway that same day, and she left the office with a promise of having everything ready on time.
Dana visited us bringing an exciting project: She was building a restaurant to rock Naples and probably all Southwest Florida. The name was on target, On The Rocks.
Oh, how we enjoyed working together, brainstorming all the possibilities a business such as this one would bring to the entertaining scene back in 2007: A formal restaurant immersed in a rock band atmosphere, complete with rock legends decor, a band stage, and full bar.
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