Project Case Series
Walk those shoes, Vanessa

I think it is great to be involved with entrepreneurial young women creating businesses based on their call. For Vanessa, her call comes from a long family tradition: A fashionable shoe family business back in the land of her parents, Brazil. She wanted to start her own business, and she knew she needed some marketing material to introduce her first models to the market. She jumped to the web and found GraphicBiz.

I like to think that we clicked immediately. We exchanged some ideas, she asked all possible questions, both agreed on terms, and we set some goals. The project was underway that same day, and she left the office with a promise of having everything ready on time.

Handout to promote and inform about Vanessa Avellar during a Shoe & Fashion Show & Convention. Click the image to see the other side of this piece.

Business card, mimicking a clothing tag. Click the image to see the other side of this card.

Click on the image to see some website pages

We researched about the fashion shoe industry, checked local competition, gathered some criteria taking in consideration several factors including the approved budget, produced drafts of logotype and business cards, created an elegant temporary home page, and sent Vanessa an email with link to our web site where she could see what we had prepare for her, and… she loved everything!

With all initial design approved, Vanessa ordered business cards for herself and her partner, we faced the next stage, consisting in several interesting projects: The design of the web site, a photographic session to capture her first shoe collection, and a some marketing material for a renowned fashion show Vanessa wanted to attend.

All her efforts paid greatly: She forged a good clientele, is selling steadily, and she is already preparing her second collection for next year.

What we did for Vanessa and her startup business, as we have done for dozens other small businesses, we can do for you. We would love to.
Call me, Cesar Alsina, whenever you are ready to invest in your company or product’s marketing, at 239 947 3347.

Got you interested in these stories? Check these other cases →

Photos: Cesar Alsina @ GraphicBiz

This entry was posted on Monday, November 10th, 2008 at 11:24 am and is filed under Customers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.