For starters, I wouldn't have to write so many words if I would use a logo, a logotype, an image, to hit the matter.

A logo (Greek λογ?τυπος = logotypos) is a graphical entity —symbol, icon, ideogram, emblem, sign— that, combined or not with its logotype —your name expressed with a distinctive typeface— shouts your trademark or brand.

But a logo means nothing to people until it is associated to a product, a company, a service. The fact of the matter is that you can use anything for your logo: A shell to represent an oil company, a swoosh to represent shoes, stars and stripes (white and red) to represent a nation, a red cross to represent, well, the Red Cross. These symbols, or logos, although small and seemingly rather decorative, become one of the most important marketing tools of a company at one point of its life. How could Superman go around without a logo?

You should use one. You must use one. Look around: With rare exceptions, every serious and reputable entity in the world has one, for a good reason. Once your logo is set on people's minds, it's easier to communicate with them, it's easier to associate your company with unique or multiple instances of your products, campaign, or services together, heightening the overall value of your corporate image, so you be critically better equipped to compete in this quite competitive market.

Whether you are small or large, a logo definitely can help you, if only to make you more business-like, in case you're starting up. For medium to large businesses, a logo is one of the simplest ways to make a brand name recognition impact, which is great for your marketing.

Contact us today for a logo consultation.