Project Case Series
Vanessa Avellar: Walk those shoes, girl

Handout to promote and inform about Vanessa Avellar during a Shoe & Fashion Show & Convention. Click the image to see the other side of this piece.

Business card, mimicking a fashion tag. Click the image to see the other side of this piece.

It’s a great opportunity to be involved with entrepreneurial young women creating businesses based on their call. For Vanessa, her call comes from a long family tradition: A fashionable shoe business back in the land of her parents, Brazil. She wanted to start her own business, and she knew she needed some marketing material to introduce her first models to the market. She jumped to the web and found GraphicBiz.

I like to think that we clicked immediately. We exchanged some ideas, she asked all possible questions, both agreed on terms, and we set some goals. The project was underway that same day, with a promise of having everything ready on time.

Click on the image to see some website pages

We researched about the fashion shoe industry, checked competition, gather some criteria taking in consideration several factors including the approved budget, produced good drafts of logotype and business cards, created an elegant temporary home page, and sent Vanessa an email with link to our web site where she could see some of the drafts we had prepare for her… she loved everything!

With that behind us, including ordering the printing of new business cards for Vanessa and her partner, we faced the next stage, consisting in several interesting projects: The design of the web site, a photographic session to capture her first shoe collection, and a some marketing material for a renowned fashion show Vanessa wanted to attend.

All her efforts paid greatly: She forged a good clientele, is selling steadily, and she is already preparing her second collection for next year.

What we did for Vanessa and her startup business, as we have for dozens of other small businesses, we can do for you. We would love to.
Call Astrid, Cesar or Chelsea and tell them what you need at 239 947 3347.

Got you interested in these stories? Check these other cases →

Photos: Cesar Alsina @ GraphicBiz